Search engine optimization is here to stay, and it will continue to grow. Ever since the late 90s when Google first happened on the web, people have been using all kinds of methods to rank highly and generate targeted traffic. It has all been an evolution which is due to the back and forth nature of web businesses and Google trying to deliver a good product. It all has to begin somewhere, and with this type of marketing you must completely grasp the basics. It is our pleasure to be able to introduce you to a couple of optimization principles that will be invaluable to your quest for fame and fortune.
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Initially, your site will be very far off the radar, but in a short while you will need to start looking for your position and then know it. Once your site is live, then find a reliable and proven service for taking care of all your backlinks. As the whole thing continues to move, then just work on the links while watching what is going on with your site position. The thing to know about this process is that you will always have competitors who are trying to beat you, and that is the game that is played. If you have never attempted SEO before, then take your time with your keyword research and get the best data you can. Do some extra reading and study about this so you know which types of phrases you want to rank for. Relevancy is the main factor that you need to focus on because if you go for keywords that are too broad or vague then the visitors that you get won't be targeted. So that is where the notion of the long tail keywords come into play.
Of course you want to add a sitemap whether you have a static HTML site or of course a blog. It guides the search engine spiders around http://www.trendmx.com/seo/seo-guide-start.aspx your site, and helps them index all the pages of your site. You will likely be using a blog platform such as Wordpress, and there is a great sitemap plugin available. Chances are that without a sitemap, your site won't even get indexed! Considering how easy it is to do this, no excuses about it. Doing SEO is really not a lot of fun, and that is why so many people choose to outsource it. You know about algorithm changes, and that makes it necessary to know what is happening in your industry. Those are just a few things you have to deal with even though it is not hard. Also, it can be like grunt work, and besides you can use your time more productively. Take these few lessons and move forward, find something to take action on each day.
