Of course you can drive traffic any number of ways, but you should seriously look at SEO if you have never used it. However, if you are a beginner, things can get quite confusing which especially happens when you're not focusing on the basics. We will tell you right now that if you try to shave corners off and fail to learn, then you are quite simply setting yourself up for bad news. So before you jump into SEO in a full-fledged way, it's important that you perfect your basics. So with that we will take it from the bottom, first, with some foundation laying.
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Understand the difference between on-page and off-page optimization. If you are going to do your own SEO, then it is helpful to know the difference between them although not totally critical. When you are doing each one, you will have to execute the procedures required as accurately and effectively as possible. Of course you will need to abide by whatever the latest protocols are as determined by the search engines. Always do as much as you can for both the off page and the on page because that is where the best results will come from. There are SEO opportunities available with your images that you place on any page. There are a few things you can do that will give you a few more SEO points. What you will do is simply place your keywords in the alt tag of the image. If you have more than one image on the same page, then you can use the main phrase, for the page, and then a related phrase for another image. You are getting scored according to criteria, and one such criterion is how relevant your pages are.
Stay away from blackhat SEO because it will get you nowhere because your aim is to build a long term business here, rather than aiming for short term goals. If you want to learn about it, you can, but you really need to take care about the whole proposition.
Blackhat appeals to a certain kind of person, and without judging we will say that it is acceptable to some and yet not to others. The exact opposite of this is what the majority of people do, whitehat SEO, and if that appeals to you, great - we only recommend whitehat, by the way.
Some people and places are better for discovering more about SEO than others, so do your due diligence. You have to get to the point where you are competent in your own right, and then it is just moving forward.
So, we have given you some excellent and reliable information to get you going. You will get consistent results from your SEO efforts when you're putting in consistent action which is why you must start with the basics, and perfect them first. Remember that you have to stick with this, and that is what will help you to become successful with it.
